As we live and thrive in a digital era, paper catalogs are becoming a thing of the past. By creating digital catalogs, we expand our limitations from having static photos to moving GIFs. We can go beyond a boring experience to a multisensory experience, including music.
Forever21's brand is fun and young, and I wanted to amplify that feeling. By picking out of 3 style choices, whatever clothing suits you, is Forever You, whether it be Urban Chic or Freely Urban.
This video flips through the catalog, showing details of each page.
Here, this clip shows Forever21's Ditial Catalog in context on an iPad.
